We bring the best and most experienced minds in customer growth.

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We’ve walked in your shoes

We understand the unique challenges you face. We’ve been responsible for acquisition and retention, marketing, traffic and spend driving in retail, corporate and big brands.

Every member of our team has had direct responsibility for commercial and customer experience in B2B, B2C and B2B2C environments, in Australia and internationally.

We don’t just hire “agency” people. We are a group of experienced professionals who have worked on both sides so we can deliver the style of service you and your customers want while consistently bringing innovation and automation.

Meet our Leadership Team

  • Professional headshot of a woman with shoulder-length curly red hair, smiling, wearing a navy blue top against a grey background with a red circular border.

    Kristie Atkins

    Managing Director

    A multi-award-winning commercial growth leader, Kristie has been honoured as B&T Women in Media’s Entrepreneur of the Year, Australian Marketing Institute (AMI) Life Member and Fellow, Australasia’s top Certified Practising Marketer and Fellow and Chartered Marketer of peak global body, Chartered Institute of Marketing. She is an AICD member and awards judge for the Australian Loyalty Association, B&T and the Dragons of Asia. Kristie’s past roles include divisional MD at Village Roadshow, COO of Waivpay, CCO of Ovato and Director of Sales at Event Hospitality. She is Chair of Australian Marketing Institute, Deputy Chair of the board of Hunter Medical Research Institute and Chairs HMRI Foundation, and is on the advisory board for Vennu and Azura Runway.

    Connect with Kristie
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    Prataal Raj

    Executive Director

    A strategic and creative thinker, Prataal has led global initiatives across events, sports, tech, marketing and commercial law. He’s held senior roles including COO of ADMA, CEO Australasia of Waivpay, Chief of Strategy at the Australian Grand Prix Corporation, Head of Brand and Legal at the International Cricket Council, Secretary General of the Formula One Promoters Association and CEO of the Rugby Union Players Association. Prataal was instrumental in landmark deals including securing the Australian Grand Prix in Melbourne, MotoGP in Phillip Island and creating the FIFA Fan Fest in Sydney. He combines legal, commercial and stakeholder expertise with creativity, making him a highly effective negotiator and advisor across diverse business environments.

    Connect with Prataal
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    Matthew Brooks

    Chief Operating Officer

    A commercially focused and highly skilled finance leader, Matthew is a Chartered Accountant with two decades of experience. He has held senior roles with global agencies Omnicom, Publicis and WPP, gaining deep expertise in loyalty, promotional marketing, incentives and advertising. Known for his strategic thinking and operational excellence, Matthew blends agile and structured finance methodologies to implement best practices and reduce risk. He’s a trusted advisor on financial performance, helping teams plan confidently and deliver sustained business growth. Matthew’s passion lies in solving complex business problems, building strong internal frameworks and supporting high-performing teams with the tools they need to thrive in dynamic environments.

    Connect with Matt
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    Jo Rao

    Chief Marketing Officer

    A strategic and commercially minded business leader, Jo has led high-performing brands across lifestyle, entertainment, health, hospitality, retail, FMCG and sport. A Certified Practising Marketer, she has held senior roles at Event Cinemas, West Coast Eagles, Subiaco Oval, Cash Converters and Edge (now part of Blackhawk Network), where she led some of Australia’s most successful gift card and customer engagement programs. Jo is the Membership Lead for the AMI’s Victorian State Committee and mentors emerging marketers via the Digital Jobs program. She is an exceptional communicator, passionate about culture and brand, known for driving measurable outcomes, developing talent and delivering creative strategies that connect with people.

    Connect with Jo
  • Professional headshot of a woman with short, blonde hair, wearing a black blazer and black shirt, smiling, against a grey background with a red circular border.

    Danielle Carr

    Chief Product & Technology Officer

    A skilled technology and solutions leader, Danielle has more than 20 years' experience across technical consulting, product management and enterprise solution development. She specialises in translating complex operational challenges into scalable digital and payment solutions that streamline processes and enhance customer experiences. Danielle has worked across industries including finance, energy, loyalty and healthcare, and is known for bridging the gap between business strategy and technology delivery. Passionate about solving real-world problems through technology, she thrives in collaborative environments and enjoys helping organisations innovate, grow and deliver meaningful value for their customers.

    Connect with Danielle

  • Melanie Phelps Cevik

    Chief Customer Officer

    Melanie is a senior customer and commercial leader with extensive experience spanning customer experience, CRM, loyalty, marketing, digital and client services. Her career has seen her lead high performing teams and customer strategies across both agency and corporate environments and a diverse range of industries. With a strong commercial mindset and customer-first approach, Melanie is passionate about bringing together insight, technology and experience to strengthen customer relationships, create meaningful value and drive sustainable business growth.​

    Connect with Melanie

Giving back

At Wink, we believe our industry is only as strong as the people it inspires. Our team is passionate about mentoring the next wave of talent, whether they’re students, early career professionals or future leaders finding their footing. Through programs such as the Australian Marketing Institute’s Emerging Marketers initiative and other grassroots mentoring efforts, we share our time, knowledge and networks to help shape future leaders and keep the industry vibrant.

Beyond mentorship, we roll up our sleeves to support causes that matter. Whether it’s offering pro bono strategy for not-for-profits, donating our time at industry and charity events or lending our expertise to organisations doing good, giving back is built into how we work. For us, giving back isn’t just a side project, it’s part of who we are and how we make sure our success translates into something bigger than Wink.

  • Group of five people standing in front of a banner that reads 'Hunter Medical Research Institute' and features logos of partners including the University of Newcastle and Hunter New England Local Health District. The group includes four women and one man, all smiling and dressed in professional attire.
  • Four women standing together at Macquarie University Business School event in Sydney, Australia, smiling for the photo.
  • Group of 13 diverse young adults standing in a classroom, smiling for a photo in front of a presentation screen that reads 'Loyalty in a changed market' with an image of colorful balloons.
  • Two people smiling and posing at the Wharf4Ward event, with a crowd in the background on a blue carpet, under a striped archway with the event logo and sponsorship banners.
  • Group of six people standing on stage in front of a large screen that reads 'Professional Careers Conference.' They are dressed in business attire, with name tags on lanyards around their necks, and are smiling for the photo.
  • Two women in black blazers smiling and holding Harcourts branded cups at a booth with a large blue sign that reads 'TEAM ONE Harcourts' at a business event.

Our recognition

At Wink, we are committed to excellence, innovation, and delivering the highest standards of service.

Our dedication has been recognised by leading industry bodies and experts, affirming our position as a trusted and respected leader in our field.

Logos of various awards including Retail Tech Breakthrough, B&T, CX, Asia Pacific Loyalty, Loyalty & Engagement, Women in Media, The Power of Partnerships, and Australian Marketing Institute Marketing Excellence Awards.

Join our Team

We are always on the lookout for new talent to join our growing team. If you are ready to make a change, we would love to hear from you.

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