Our Leadership Team
We bring the best and most experienced minds in customer growth.
Kristie Atkins
Managing Partner
Certified Practising Marketer of the Year, Kristie is a dynamic business growth and commercial leader, a, fellow of the Australian Marketing Institute, head judge of the Awards for Marketing Excellence and member of AICD. Previously served as Managing Director in renowned marketing solutions business Edge (now owned by Blackhawk Network), as Chief Operating Officer of Waivpay, Chief Commercial Officer for marketing services giant Ovato and Director of Sales for Event Hospitality & Entertainment. Kristie is on the board of Restaurant & Catering Industry Association Australia, the advisory board of growing international fashion company Azura Runway, the Foundation board of HMRI and chairs HMRI Sydney Foundation.
Connect with Kristie
Prataal Raj
Managing Partner
A strategic and creative thinker with a proven ability to deliver business goals, Prataal has worked around the world in technology, marketing, sports and commercial law. Amongst others, he has served as Chief Operating Officer for the principal industry body for data-driven marketing and advertising ADMA, as CEO Australasia for Waivpay, Chief of Strategy for the Australian Grand Prix Corporation, as Head of Brand and Legal for the International Cricket Council, Secretary General for Formula One Promoters Association and Chief Executive Officer for the Rugby Union Players Association.
Jo Rao
General Manager
A strategic and commercially minded business leader, Jo has had responsibility for high performing brands across lifestyle, entertainment, health services, hospitality, retail, FMCG and sport. She has held leadership roles with Event Cinemas, the West Coast Eagles, Cash Converters, Silver Chain and Edge, where she led some of Australia’s most prolific gift card programs. Jo has also served as a board member and fundraiser for The Hunger Project. She brings an exceptional network, a passion for combining creativity and innovation, and highly developed skills in data and analytics to deliver campaigns that exceed expectations.
Why Wink
We’ve walked in your shoes
We understand the unique challenges you face. We’ve been responsible for acquisition and retention, marketing, traffic and spend driving in retail, corporate and big brands.
Every member of our team has had direct responsibility for commercial and customer experience in B2B, B2C and B2B2C environments, in Australia and internationally.
We don’t just hire “agency” people. We are a group of experienced professionals who have worked on both sides so we can deliver the style of service you and your customers want while consistently bringing innovation and automation.
We understand the unique challenges you face. We’ve been responsible for acquisition and retention, marketing, traffic and spend driving in retail, corporate and big brands.
Every member of our team has had direct responsibility for commercial and customer experience in B2B, B2C and B2B2C environments, in Australia and internationally.
We don’t just hire “agency” people. We are a group of experienced professionals who have worked on both sides so we can deliver the style of service you and your customers want while consistently bringing innovation and automation.
