Inside Wink
This is your go to spot for the latest news, stories and insights from our team. Explore blog posts and expert tips that give you a closer look at what drives Wink and the people behind it.
Wink takes home only Australian honours at APAC’s Loyalty & Engagement Awards
Loyalty, promotions, rewards and incentives leader Think Wink Pty Ltd (“Wink”) is proud to take home Australia’s only awards at the 12th annual edition of the Loyalty & Engagement Awards held in Singapore.
My Brilliant Career: How I went FORWARD in my Marketing Career
I absolutely loved my job.
From an early and promising media career, I had moved to Australia’s leading entertainment, leisure and hospitality company to do what I thought (and a lot of others figured also) was the best job in the world.
Driving youth engagement to new heights
Engaging younger customers is increasingly more difficult. They’ve been acculturated into researching competitors rather than choosing brands based on what mum and dad might say.
Exploring the valuable lessons of loyalty and engagement from professional sport
This week kicks off the AFL final series. Eight teams vying for the ultimate prize. It comes as the AFL announced that 2023 was the most attended home and away season of all time and just weeks after the Matildas finished in the highest spot of any Australian soccer team at a World Cup, smashing television audiences not seen since Cathy Freeman’s 400m run at the Sydney Olympics.
Wink named Agency Team of the Year
When we talk about Wink, we talk about what makes our business different to others. While our mission is to “win and keep customers” for our amazing clients, we think what makes us special is the skill, experience, understanding and talent of our team.
Why travel loyalty is about more than just points and status credits
After three years of covid cancelled travel adventures, it feels like almost everyone you talk to has been travelling, is travelling or has some kind of travel planned.
VIP Awards
The finalists of the VIP Awards have been announced and the team at Wink have been shortlisted FOUR times!
What women want
When International Women’s Day rolls around every year, many organisations think cupcakes are the answer to what all women want.
Choose Your Own Reward & SAVE up to $25K
What better way to kick off 2023 than delighting your team or your customers with the chance to choose their own reward… and SAVE up to $25k.
The Wins and Wows from the World of Wink
Let’s hear a drum roll for the highlights of Wink’s official review of 2022, as told by the creative and poetic minds of the Winkettes.
Winner winner, Best CX Partner
Being a customer obsessed business is no longer a differentiator in a competitive market, it’s the cornerstone of survival.
Marketing = Life.
The 2022 Awards for Marketing Excellence were held last week in Sydney. And yes – another impressive award has hit our display cabinet.
Childcare Saver stars on Let’s Talk Loyalty
Paula Thomas, the host of the infamous ‘Let’s Talk Loyalty’ podcast, has featured our award-winning Australian loyalty programme Childcare Saver, on her latest episode!
Partnerships team take home a win
Jess Taylor and Emma Curro from Wink’s Partnerships Team were chuffed to be presented Best New Publisher at APAC’s Golden Link Awards from Rakuten Advertising in Sydney last night.
Childcare Saver receives APAC Loyalty Award
Our Chief Winkettes Kristie Atkins, Prataal Raj and Jo Rao were beyond excited to bring home Australia’s only award from the APAC Loyalty and Engagement Awards in Singapore for the Childcare Saver loyalty program, which we proudly deliver in partnership with market leader G8 Education.
Oh no! My promotion is too successful
Most marketing departments have finally overcome being widely referred to as fluffy promotions or colouring in people. It’s an old adage which in 99.9% of cases could not be further from the truth.
Right Reward. Right Audience. Right Time.
You’ve made the decision and can find the budget.
It’s time for your loyalty reward, marketing incentive, customer or staff thank you campaign. Or perhaps you’re designing a full-blown rewards portfolio for your all new and shiny loyalty program.
It’s Not What You Know, It’s Who You Know
The world may have changed but those famous old words still ring true.